Dropboxes are also not limited to the physical world, as many online educational software platforms (that pre-date Dropbox the company) call their shared storage areas for assignment submissions a "dropbox".
* Infinit is not releasing a product, this is a satirical post which "rebrands" their base service under a faux name.
* Dropbox is releasing a service which directly competes with Infinit called Infinite
If you think Dropbox can directly compete with Infinit using Infinite, then you should join me for my new Googl search engine!!
What? Not at all! Infinit has a trademark and will almost assuredly destroy Dropbox in court, including getting an injunction against even using the Dropbox Infinite name during the case.
The real risk is on Dropbox: Not doing their homework and attempting to name a product something that happens to be legally too close to a trademark from a competitor.
What you're saying is that it would be acceptable for me to make a Googol search engine, since googol is a real word and it's Google's fault for picking a name so similar to a real word.
EDIT: Also consider that Infinit is as close to the word Infinite as iPhone is to the word "phone". Do you think Apple assumed the same risks you bring up by naming their product 1 letter away from a common word?
Just because a word is a common dictionary word doesn't mean it can't be trademarked with limited use. For example, you can't launch a new computer and name it Apples. However you can launch a new type of lipstick called Apples (assuming it's not trademarked in that context already).
If the original trademark owner can show that there's the potential for confusion among consumers, that the products are competitive, Infinit may very well prevail. Dropbox's lawyers didn't do a great job at due diligence here.
I like how Infinit responded.
I personally dislike 'Project Infinite' because the only thing I think of in context of dropbox and infinity is infinite storage, which this is not. It's misleading.
But yes, I think that in an information age society, we can surely make sense of the myriad of product names and their varying level of veracity without needing to wonder beforehand whether a particular name will warrant the hammer of government intervention.
Nearly all phishing attempts rely on users mistaking m with rn or not noticing an extra/similar/missing letter. eg Citibank vs Citlbank or Wellsfargo vs Wellsfarrgo. People make that mistake all the damn time - so I'm not sure how you can say with any certainty nobody will mistake Dropboxe with Dropbox.