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Approach #1 sounds like many that of existing recruiting firms. Until you achieve scale, you will be influenced by the same incentives that haunt this industry.

Approach #2 is more interesting. You're basically acting an "agent" for a job seeker. It's an idea I've seen discussed a fair amount (including on this site), but I don't know of anyone who's succeeded at it at scale.

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Good points in both cases. For approach #1, I do think the Google example is somewhat analogous—ideally we'd survey all existing options more and more effectively, and explicitly call-out our "sponsored links." The incentives are more clearly aligned with the seekers in approach #2, but we're still in the early stages of exploring the willingness-to-pay or willingness-to-revenue-share of our users.

Our near-term goal is to grow the pool of seekers as quickly as possible and test the viability of both approaches. Having worked on some products that people like-but-don't-love, this one is much easier to market because the users genuinely love it.

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