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The last time I had a contract, they had 2 line items. One for the service, one for the phone.

But prepaid is pretty good here. I haven't been on a contract for years now. I just buy my phones.

I spent a lot of time researching cell phone providers here in Ontario as I was just getting a cell for the first time. All the plans are pretty universally terrible. I ended up with Wind Mobile for $40/month for BYOD. Unfortunately, they're 3G only but it's 5GB data vs. 100MB for similarly priced plans on other carriers.

Line item on the invoice, plus a non-fine print part on the contract and any advertising material.