Its simple entitlement. Don't try to confuse the issue by making it about some kind of discriminatory issue. A business has to have licences to operate in a country, there are many stipulations and there is a cost involved with those stipulations, netflix has no oblication to jump through legal hurdles and pay more money so everyone can enjoy their content.
I work for a global company - one who works in the digital realm and makes AAA games... trust me, I deal with these things. You'd be surprised the effort for a US company to sell their product/service in china...