Renters could mess up a vehicle in any number of ways, from making a mess with food and drink, to damaging parts of the interior, to getting in accidents and causing serious damage. Are owners expected to do a full damage assessment pre/post every rental? Nobody will accept any liability otherwise.
That's overlooking any "drive it like you stole it" issues which can ruin the mechanicals.
Think of all the nefarious activity a renter could get up to. Road rage incidents, motoring offences. Drug dealing or trafficking. Congratulations, your car is now on a watchlist.
Imagine the disputes over how much gas is left in the vehicle. Let alone what type of gas a renter puts in there.
There's no way any ordinary insurance policy would cover this kind of scheme. Your premiums can, and should, skyrocket.
Then contemplate the practicalities of all this. A renter will have to pick the vehicle up from a location, then presumably return it to the exact same location. If that requires payment for parking, who pays?
Don't get me wrong; I can't wait for the future where nobody owns a vehicle and we all travel in autonomous electrical vehicles that are efficiently utilized, monitored and cleaned automatically as needed. But this halfway house is a nightmare.