There are plenty of consumers that are willing to pay extra for grass-fed/organic/free-range/etc meat. But there's also a limit to the extra I can pay. The whole "natural food" and "organic" trend is now just a marketing gimmick. You'd often find the same product at a massive price hike when sold at a "health store".
The question of who's to blame isn't answered in the article except to say that it isn't the farmers. I guess the implication is that it is the consumer that is to blame.
The article also blames the government. As if it's the role of the government to provide a level playing field to the parties involved. I do agree that legislation should be introduced to limit the use of antibiotics and hormones and it already is in some countries. But nothing more.