If you look there are plenty of articles about Steve Jobs clothing, and about Mark Zuckerberg hoodies.
what men wear at work is a frequent and unending topic of discussion, but you probably don't notice, because it doesn't fit your worldview.
... and if this hn thread were about that link, you'd probably be the person complaining that it focuses too much on men, and not enough on women. unfortunately, i don't have a quantum time machine, so we'll never really know.
The polo + khaki uniform of SV tech is an exception, but still pretty constrained compared to the options that exist for women.
I don't know if that's as true as it used to be. Business casual has pretty much taken over most of corporate America by now. True, you might not be able to roll into work at a non-tech Fortune 500 company wearing a hoodie and jeans -- but you aren't expected to wear a suit, generally speaking, unless you're in the C-suite or in a high-profile, externally facing role (investor relations, BD/CD, etc.).
Suits are generally relegated to the professions these days: big law firms, banks, and what have you. I'm sure there's the occasional company (F500 or otherwise) that mandates suits for cultural or traditional reasons, but such a company is likelier to be the exception than the rule in 2016.
You haven't been anywhere near any sort of technology company in Seattle in the past 10 years, have you?
Are we on the same planet?
So when men, or women, change their appearance in dress, its generally considered a "communication" of some sort. Sometimes its obvious like the difference between dress uniforms and fatigues in the service, and sometimes less so.
It's pretty clear that Theranos is under fire and I agree with the GP that the change in garb and styling of the CEO was part of the message she was trying to communicate. Without specific guidance on that, we are left to speculate.
You mean like Steve Jobs' wardrobe choices?