I dunno, how would you feel about putting it on your CV? Like calling a business Smelly Bottom Industries would be funny and populist, but people who actually worked there would struggle to take pride in the fact.
Really, people take this stuff waaay too seriously.
I understand that calling it "CuntBrick 5000" would be offensive and we shouldn't do that, but "Boaty McBoatface" is just whimsical...