The article has several tables that juxtapose the specs of the previous, current, and new generations, and I think that you will enjoy reading it.
So, yeah, those tables are hype too. I am asking about benchmarks on real workloads.
Moving from a GTX 480 to a Kepler or Maxwell card, the numbers go up, but not the performance. I might have a corner case, but before investing in new hardware, I would want to benchmark first and not blindly follow the numbers.