The biggest risk is that Amazon will act as a monopoly and jack up the prices of the products once it's destroyed competitors.
Honestly, I don't think that's too likely as amazon's business model is built around razor-thin margins.
Honestly, I don't think that's too likely as amazon's business model is built around razor-thin margins.
See: Walmart's Great Value brand products. Walmart has used it for a long time to hold consumer prices in check. If Nabisco attempts a large price hike, Walmart deploys their Great Value brand right next to said Nabisco product and undercuts them down to a price they regard as reasonable. Despite Walmart's extreme size and market dominance in traditional retail over the last ~20 years, they've never used - at a wide scope - their Great Value brand as an opportunity jack up prices or destroy competitors.