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It's strategic because they know that most candidates barely know what an RSU is and salary is the main factor they will take into consideration. So companies can get by with paying the workers half what they'd make at Google and still make it seem competitive because the salary may be the same.

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I think another factor is the salary sites such as salary.com, payscale, glassdoor, etc. These sites often don't include RSU in comparisons among companies. If it was included, many could see just how underpaid they are and there would be more pressure on companies.

My guess would be at the vast majority of tech companies that are not called Google or Facebook, RSU compensation is a tiny add-on to your base comp and wouldn't move the needle much.

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