The part where I will disagree with you slightly is this wasn't just a problem of the barely literate, or even technical people overlooking backups. When we did user studies it was essentially everyone that came in - none of them had off-device backups, or knew how to share. The number of people for which "sharing photos" meant holding up the phone with a picture on the screen while the other person took a picture of the phone was depressing. The sharing UI was totally opaque to them. I see this on Instagram today, where people take pictures of the display on a DSLR in order to share the photos.
I apologize for the rant. I acknowledge this is a religious hobby-horse for me. At the aforementioned startup one of the stats that killed me was the average views of a picture once taken was essentially 0 - pictures go to SD cards to die. No better for phones. At the time Facebook was getting three or four Flickrs a week, and the stats were still pretty grim. We have to better serve customers, but I don't know what that looks like. Verizon offers a cloud-like service for contacts and photos (I have this on my Samsung U365 flip phone), but it's a pain to set up and unclear when it will cost you extra.
Bonus story: smart guy I worked with bought a really nice new camera, they default picture size was too big (too many pixels, too large files) to attach to emails, so he did the obvious thing: set the default resolution of the camera to something low enough to fit. WHY OH WHY BUY A 5 MEGAPIXEL CAMERA THEN SET THE DEFAULT RESOLUTION TO VGA? Because resizing everything was a PITA. Another unhappy customer experience. We (the industry) need to enable our customers, not frustrate them.