To me, a large part of process improvement is statistics, statistics and more statistics. I don't understand how storytelling alone, just as creating Visio diagrams alone could come up with a regime that allows one to measure, analyse, improve and control a system.

"My primary competition is non-consumption. Firms (especially fast-paced tech firms) will just bootstrap a solution using MS Visio or some other simple software application with no business intelligence behind the drawings. In other cases, firms spend a lot of money on consultants or on robust software and a team to learn how to use it. They often get lost in the process of process improvement with very little impact on the bottom line.