You're right, this landing is a much bigger deal long-term. The Apollo program proved that one of the world superpowers, with a decades-long presidential mandate and a giant, massive bucket of funding, could do incredible things.[1] It was awesome, and it's clearly one of the defining moments in human history. However, the pace of space travel actually decreased after the Apollo program.[2] This probably had something to do with the fact that nobody wanted to spend untold billions of dollars to keep doing this stuff. The Moon landing was a big deal, but it was a one-off big deal. It didn't have world-changing impacts on the future, only on the moment.
The whole Mars objective of SpaceX probably isn't going to be their lasting contribution to humanity. All their technological achievements so far pale in comparison to how hard it will be to live on Mars. They may well fail. However, the reusability improvements they are making have significant potential to increase the rate of space flight for the rest of our existence. That's a gift-that-keeps-on-giving big deal, and enables all sorts of options that were prohibitively expensive before. We're all really hoping the graph in [2] starts spiking up soon.
[1] https://en.wikipedia.org/wiki/Budget_of_NASA#Cost_of_Apollo_... [2] https://en.wikipedia.org/wiki/Timeline_of_spaceflight#Orbita...