In theory the market should balance this. Workers should be willing to accept less money for more rewarding work.
And only as long as people aren't hammered 24/7 with ads and consumption imperatives -- a lot of people believe those can be easily resisted and that they never buy anything because of these etc, but statistically most of them are overestimating themselves, they are as susceptible as anyone to consumerism persuasion which includes ads, fashion, peer pressure, status signals, being more attractive to potential partners and tons of other things besides.