How the author will choose to capitalise on that awareness, it's up to him, but he needs to gets there first and getting there is not easy.
That said, I understand where you're coming from. Some people have not been able to capitalise their open source contributions. Even companies struggle (e.g. twitter). Others were able to capitalise though. At this stage, I wouldn't worry about that, we can't even see all possibilities here.
Success can be defined in multiple ways. Getting some visibility to the ever-growing web-dev community is a great first step towards success IMHO and here's a very good chance of doing just that.
"Be respectful. Anyone sharing work is making a contribution, however modest.
Instead of "you're doing it wrong", suggest alternatives. When someone is learning, help them learn more.
When something isn't good, you needn't pretend that it is. But don't be gratuitously negative."