We built it on Google App Engine. If you don't like GAE there are other PaaS providers that offer something similar. Developer life on a PaaS consists of building features day in and day out. It's not mucking with Docker, Chef, Ansible, Salt, Puppet, BOSH, apt, yum, or any other low-level systems management tools. This stuff doesn't even waste space in my brain[1]. Instead of learning this stuff, my team has been been learning about the business needs of our customers and building them out in code.
I plan never to hire a devops team. Running servers is like writing assembly language; appropriate only for companies with very specialized needs.
[1] Not quite true - I used to work on the BOSH team. It's a great tool for deploying CloudFoundry. But you shouldn't use BOSH, you should use CF, hosted by someone else.