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It fairly reeks of "pet rock" to me ( and the HGTV show is the principal evidence for that ) , but I'm not exactly in the target demo.

The world need the Sears Craftsman house again.

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The latest house on This Old House [1] is being built in the same way as the Sears houses were from a company called Connor Homes [2]. They even talk about the Sears homes in the first episode.

1. http://www.thisoldhouse.com/toh/tv/house-project/overview/0,... 2. http://connorbuilding.com

I more mean the whole business model more than I mean the design of the houses - although the designs were worth repeating.

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