I'm not quite sure I understand everyones frustration. Why don't people just watch whatever events they want whenever they want online (it's all available there for free and with fewer commercials).
As for the couch and large TV aspect, I suppose I would have to agree with you.
Sure there are lots of official stats out there, but I was unable to find the figure skating for my wife. In the end, she was reduced to watching it in Greek (we think) on a tiny Justintv station.
NBC paid a lot of money to secure coverage of the games. I wish they had put more effort into making them actually available to people.
Because CTV (Canadian company with broadcasting rights to the olympics) really did an excellent job of presenting the olympics this year.
Market failure -> people will find a way.
Video player spins forever with the message "we're experiencing temporary difficulty"