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I've heard of various media companies attempting this for at least the past 10 years; has something changed recently that makes now the right time for this to work? (This wouldn't be the first time cultural and technology changes led to the success of an idea that has failed before)

Do you know why the previous attempts failed to catch on? How will you avoid those problems?

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The examples that I looked at were all aimed at live broadcast and then just stop making sense (e.g. AMC storysync). The statistics I have looked at for Game of Thrones show, within a week of the first airing < 25% of the views are live, the rest is already some form of delayed watching (DVR, re-run, on-demand).

I am confident that the trend away from broadcast towards on-demand is working in our favor.

Not sure if the attempts are comparable and if the same problems apply. Finding the integration (or other route) that helps generate enough traction is one of the top tasks on the business side of this.

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