I've only used Lyft and Uber in NYC, but I use both frequently (or have; I was "scammed" by a Lyft driver and had a kafkaesque experience with Lyft's management trying to resolve the situation, since which I haven't used their services).
I almost always engage my drivers and try to get to know them. Frankly, I haven't noticed any difference whatsoever in their "friendliness". Topics range anyway to US politics, their home countries' politics, to their job, to their family, to whatever else. Almost all drivers will engage me (assuming their English is good). The only difference in engagement I've noticed is from Taxi drivers, who, of course, expect tips, and thus, I don't think there's much merit to the preconception that "they're nicer to me because they want my money!". Most people enjoy talking to others; when they're stuck in a car with someone for a half hour, they just might want to chat about life. I think it's that simple.
I've asked nearly every driver, with either Lyft or Uber, how they feel about either company, and they rarely have any complaints (and no, I don't think they suspect I'm auditing them or anything along those lines). At least in NYC, bear in mind that the vast majority of these guys are in some combination of: 1. Working for both Lyft and Uber (whenever they feel like it) 2. Driving as a part time gig 3. Coming from a Taxi gig, and thus, the grass is much greener regardless of whether either Lyft or Uber empirically "treats them better"
Just as well, I really can't imagine that customer treatment varies wildly between Lyft and Uber. All of these guys have horror stories about customers, just as us, as passengers, have horror stories about drivers.
So, I think, despite not reading the article, Lyft, via Logan, is likely just spewing marketing nonsense, and a lot of commenters leaning towards a particular company might want to rethink the bases for their conceptions.