People have shown they aren't willing [for whatever reason] to buy content with cash directly so the alternative is for it to push an agenda that is paid for with cash.
I just hope its well marked.
https://www.ftc.gov/tips-advice/business-center/guidance/ftc...
> Testimonials claiming specific results usually will be interpreted to mean that the endorser’s experience reflects what others can also expect. Statements like “Results not typical” or “Individual results may vary” won’t change that interpretation. That leaves advertisers with two choices: [...]