>For a global giant its very very poor

Not really, as that's not how they roll. They usually have small market share, but of the highest end / largest margin part of the market.

Those 5% can yield like 30-50% of the profits of the whole smartphone industry in India, and 80% of the high-end (more expensive) smartphone profits.

A company that only targets the high end of the market should be compared to other products/companies in that, not the overall.