Good assistive systems (probably leading in the nearish term to a level of full autonomy under some conditions) has already started to arrive from a variety of auto makers--but Google doesn't seem to be interested in participating there. So there's a definite business model for assistive/autopilot systems and there will be, some day, for fully autonomous systems. However, it's unclear whether the latter, taken by itself, will be profitable in any reasonable commercial timeframe.