To put it another way:
I'm not sure that the creation and dissemination of knowledge works well as a capitalistic business. I'm not sure that it leads to optimal outcomes WRT the dissemination of said material.
I don't know how we deal with the edge case of trading scarce resources like food and land for unlimited resources like data, but I don't think advertising is it.
When you think about it, it's really quite odd. The deal is that you can view this web page, if in the abstract you commit to buying some portion of a physical item or service from someone else later on.
To me, it feels a lot like an inefficient form of tax.