But that strategy did not work for them in India. Hence they are trying to sell cheaper refurbished models.
http://www.ibtimes.com/once-tough-market-apple-inc-indians-s...
http://timesofindia.indiatimes.com/tech/slideshow/appleindia...
In addition, they're trying to sell cheaper phones there.
Not really, as that's not how they roll. They usually have small market share, but of the highest end / largest margin part of the market.
Those 5% can yield like 30-50% of the profits of the whole smartphone industry in India, and 80% of the high-end (more expensive) smartphone profits.
A company that only targets the high end of the market should be compared to other products/companies in that, not the overall.