I don't think you've been car shopping much recently. 'Economy' cars like the Honda Civic, Mazda 3, Toyota Camry, etc. can easily push up against $30k with a few options. For some real sticker shock look at minivans, a Honda Odyssey can easily hit $40k-50k out the door.
With a five year loan or a three year lease and a bit of trade in from a previous car you can easily be driving a $35k car for just a few hundred bucks a month.