Governments were set-up to protect it's population from that type of manipulation...
That being said, the method they are going about it—getting ISPs to do the blocking—is just plain wrong. There are other areas of law and control that should be exerted here, not the weakening of net neutrality.
Free speech is used to convince people to give away their money all the time. Look at all the megachurches with multi-millionaire pastors who are living off the backs of their oftentimes poor congregation members.
Having a government controlled internet firewall is a Pandora's box that should never be opened.
This is how a lot of areas ended up with government monopolies on gambling. They decided it was bad, but not if they were running it and pocketing the revenues.
Free speech can be used against stupid people just as effectively as free commerce.