Its amazing how everything MIT touches, they make sure its in the HN title. Good branding I guess.

Anyone with inside knowledge know if this is something that will actually make it to market. They are talking about commercializing supposedly, according to the article, but I would be surprised if this isn't something that just gets incorporated into ios and android if it actually is as good as they claim. Its not like (i)beacons managed to truly become an apple owned thing.