As much as Jason Calacanis can be annoying, This Week in Startups is always a great show and he seems to have found a great monetization strategy for it - corporate sponsors of service providers to startup people.

I probably won't be paying for Mixergy on a monthly basis, but if he were to get a couple companies to sponsor the show for a couple hundred dollars an episode i would gladly sit through the intermittent plugs he would give throughout the broadcast.