Anyone who follows /r/wallstreetbets on reddit has probably heard a lot about this company recently. I didn't read most of the posts but it seems that most of them either hit it out of the park or went home tail between their legs on this one.
(I never day trade because I don't want to toss my money in the trash but it's interesting to follow)
Edit: https://www.reddit.com/r/wallstreetbets/comments/4clo1y/i_to... seems many of them lost