I think its an interesting train-wreck to take note of. And it is clearly a reflection of the CEO, who has consistently misunderstood or ignored the true complaints people have about this new direction, while half-apologizing for terms and blaming "communication" on terms that place absurd expectations on companies that IFTTT chose to integrate with, and now wants to reverse the roles of.
Meanwhile, maciej is doing everything right. Communicating with his users about what is actually going on (instead of lying to them as IFTTT has done), and doing so in a thoughtful and playful piece of writing.
Time will tell how this plays out. But I think if IFTTT's moral compass is willing to let this go public, if they think this is/was an actual good idea, their days are numbered. The PR around this change alone was horribly executed, in addition to the change itself being a big middle finger. Neither speaks to an understanding of their users or sites they depend on to integrate with.
IFTTT would be NOTHING without any other services to integrate with, and they chose to throw them under the bus.
You had a chance, IFTTT. But you revealed your colors, and now you don't.