How is this not basically throwing 100 million in the trash? No way freaking Bitstrips is worth that much.
I am in my 30s fwiw.
Seems like a reasonable purchase if somehow they can convert these people to snap chat users.
Also, I would say over half of my friends using bitmoji have given them money, including myself.
Furthermore, every big movie ( currently the new batman/superman ) has a deal with bitmoji.
[0] https://www.google.com/trends/explore#q=bitstrips&cmpt=q&tz=...
Based on your logic, since Bitmoji has over 1% the Google Trends presence of Snapchat, it is worth over 1% of Snapchat's valuation.
It appears a young company launched with a great user experience, and great engagement metrics. They got a premium for that. The deal terms aren't public, but we know it was a mix of cash and equity (probably skewed toward equity).
Didn't the founder of SnapChat turn down a ~$15B+ offer? I think this company will be a major contender in social media.
Without deal terms or other public information, there's not much to talk about.
Instagram makes money because it shows ads. Are people going to buy Pepsi t-shirts for their Bitmoji and make Pepsi money? I don't see the path to money.
Why would Pepsi want you to pay to wear their ads on your character? They pay Bitmoji to create a shirt with 'Pepsi' on it, users wear it and send it to friends, and now they're sending your ad to eachother.