Apple announced on Thursday that it was working with the
entertainer Will.i.am
Apple announced on Thursday that it was working with the
entertainer Will.i.am
Once upon a time people complained about large publishing corps owning both the content and the platform. Apple has taken it a step further by owning the content, the platform, and now even the customers. Synergy.
http://www.wired.com/2014/09/apples-devious-u2-album-giveawa...
They "purchased" the U2 album on behalf of the users but they clearly forgot that the default was to download that album automatically in the background.
Forgetting is something individuals do. It's not something done by massive companies with thousands of employees, including large PR and legal teams. This decision would have been part of whatever contract was signed with U2.
Dozens of people working on a deal over the course of many months don't "forget" a core feature of the way their most important product works. They might make a bad decision, but they don't all suddenly come down with amnesia about how their own devices work.
Intel made him a "director of creative innovation" for no reason whatsoever. 3D Systems made him "Chief Creative Officer".
He tried to sell a $475 iphone case that added a lens and made it look like an old digital camera:
http://www.theguardian.com/technology/2013/feb/01/william-ip...
Basically, he is used to confer some artistic legitimacy to stogy corporations (not to say he isn't an artist, he has done very well in music) and in return these companies confer unearned tech legitimacy upon him, creating this cycle of forced legitimacy.
Which is a shame because at the end of the day he is an entrepreneur and giving it a shot. Much better than most of the other artists which just sing other people's songs and look pretty.