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Unlike the HN readership, most people don't want to think about the tech. They just want to get things done, and are willing to pay big bucks for that convenience.

I'm readership.

I want to think about tech, but the right tech, the tech landscape, ecosystem, and tools that have to evolve to achieve my or my customers' mission.

Everything else, don't make me think. Don't waste my time. Toast my toast. Protect my data. Always work when I need, with no cognitive load.

"I don't understand why this is seen as required. A Nexus phone if very modular and easy to use."

That's funny, as I see the nexus line as somewhat non-modular, given the lack of a storage expansion (SD card) slot.

It's not a requirement. It's more of a common pattern.

It's only a gradual difference. A Nexus has no SD-Slot anymore, so one important aspect of modularity has been axed there.