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I hate these "submarine ads" where an author starts off talking about some problem in the world, you think it's just some interesting reading, and then surprise! - they are actually trying to sell you a product.

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People working on a product spend a lot of time thinking about the challenges and issues related to it. They are well equipped to write about these problems because of that hard work. If they also include something self-promotional in the piece, it doesn't diminish the value of the other points they make. And I'd say if they've taken the time to write and share their specialized knowledge (which you find interesting), it's not unreasonable to also include a message promoting a relevant product.

"Writing about a problem" might be more accurately described as "declaring a problem"

Of course you've got a hiring problem, when they guy on the other end is selling a hiring solution. In other news, corn syrup is the good for you, says the corn industry.

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