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I'm confused about the payment model. Isn't all Bloomberg Businessweek content, for example, available for free on their website? Or, even if some fraction of their content is behind a paywall or not available, shouldn't only that content be paid in Blendle?

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On Blendle, the participating publishers have all kind of models: metered paywalls, hard paywalls, no paywalls. Publishers that also put content on the web without a paywall most often charge very little for their content (less than 10ct) in return for a human curated, ad free experience. It's like the business class for journalism :).

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