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[…]/2016/03/21/iphone-se-apple-small-iphone-seo-is-fun/

SEO as in search engine optimization — they're including the words "apple small iphone" to try and raise their search engine rank.

Does that actually have any effect? I recall reading that google doesn't really pay attention much to URL's (or meta keywords for that matter).

The techcrunch url ends with: 'iphone-se-apple-small-iphone-seo-is-fun'