That's not accurate. The latest poll has more Americans supporting Apple than the DOJ [1]
And that's an improvement over the first poll which had 51% supporting the FBI [2]
Progress has been made and more can be done. Let's continue educating each other about encryption and inform our representatives how we feel. All is not lost and we can still share facts to support a reasonable course going forward.
[1] http://www.dailydot.com/politics/apple-iphone-doj-fbi-wall-s...
[2] http://www.people-press.org/2016/02/22/more-support-for-just...
Take the Edward Snowden leaks. John Oliver did a wonderful segment interviewing people about NSA surveillance.[1] If you ask an average citizen if they are for or against "Section 215" or "X-Keyscore", they'll fall back on vague national security scare quotes. If you ask them if the government should see your dick-pics, then they start to understand what is at stake.
In many people's minds, what the FBI is saying makes sense. What's the big deal? They want to access a single iPhone from a terrorist.
Teach people that it means their nude photos could be accessed by any law enforcement official and I think you'll find that people really do care.
They don't care. While Oliver was able to ask questions to revoke a current response, you could ask similar questions that preyed upon the 'anything to catch the bad guy' mentality and you would see people handing over their rights. The core of this is that the people have been conditioned to hand over their rights and have been conditioned to not realize they are even doing such. Oliver exposed the latter, but the former still exists.
Having lived through a weak government (the Articles of Confederation), the Founding Fathers viewed the Constitution as empowering the Federal Government, not restricting it.
Frankly I doubt the Founding Fathers would ever have conceived of a third party daring to issue a bare-faced refusal to comply with a lawfully obtained order. They would surely have expected that this would immediately turn that individual (or corporate person, as the case may well be in this age) into another defendant, for a new crime.
I really don't know what Apple is thinking. They should have set a line in the sand when they legitimately could do nothing to gain access to the data, as they're so close to having completed in recent hardware/OS revs. That would force congress to pass legislation outlawing secure crypto, or give up. That would be an interesting thing to see, no doubt.
But this? They're playing a very dangerous game for very low stakes, and the only obvious rationale for doing it is the one that the government can and probably will argue is at work, which is as a PR move.
And a judge's signature outweighs your stock price any damn day of the week. Stupid/reckless is my first impression, or maybe it is just brilliant PR. But as a general rule, don't fight city hall for bragging rights. The real fight will happen once you say "tough luck, nothing anybody can do, you want to break in, go talk to to the quantum cryptographers".
As for drawing a line in the sand, it appears that the limit that they will not cross in cooperating with law enforcement is in actively creating new features that make the phone easier to hack.