Most important is to deliver our product (both hardware and food). However, we'll also be able to run some testing on our website to see what content/messaging/copy converts best into additional pre-sales.

We (Tovala) will also be hiring for some software, operations and food roles :)

Build a really great product! We envision improved versions of the shower, and after that other products that use water in the home. The product development cycle is realistically 18-24 before you get something to market, so it is a long timeline.

Product development and improve our sales cycle/customer acquisition cost!