1. Dropbox moved from AWS to its own datacenters after 8 months of rigourous testing. They didn't exactly build a S3 clone, but something tailored to their needs, they named it Magic Pocket.
2. Dropbox still uses AWS for its European customers.
3. Dropbox hired a bunch of engineers from Facebook to build its own hardware heavily customised for data-storage and IOPS (naturally) viz. Diskotech. Some 8 Diskotech servers can store everything that humanity has ever written down.
4. Dropbox rewrote Magic Pocket in Golang, and then rewrote it again in Rust, to fit on their custom built machines.
5. No word on perf improvements, cost savings, stability, total number of servers, amount of data stored, or how the data was moved. (Edit: Dropbox has a blog post up: https://blogs.dropbox.com/tech/2016/03/magic-pocket-infrastr... )
6. Reminds people of Zynga... They did the same, and when the business plummeted, they went back to AWS.
7. Not a political move (in response to AWS' WorkDocs or CloudDrive), but purely an engineering one: Google and then Facebook succeeded by building their own data centers.