I disagree, not only does this give me a huge amount of insight into the company (more than I've ever seen from an offer letter), if it is automated that's actually a plus to me: it shows that they know this stuff is an important part of the offer and are showing it to everyone. I don't need to hear nice stuff about myself, I need to deeply understand the deal I'm making.

Plus, there's nothing that stops them from adding a personal cover letter to this.