Or at the very least, Elon Musk is the voice of Tesla, but there are many other people who work there. You judge a company by their actions, not their words. I'm a huge fan of what they're doing, but not necessarily how they're doing it.
The cars are absolutely awesome.
Unfortunately, they only provide service manuals in Massachusetts (where they are required to by law) and charge $100 per day to view them. Do not sell parts to the public. Ports in the car (obd/ethernet/etc.) are disabled by default. API is undocumented/proprietary. No access to OS. No access to diagnostic information.
Very similar to how Apple does things.