Bend has already been "discovered". However, there is still affordable housing and you can't beat the weather, beer scene and the outdoors here.
If you want to check it out, you can stay in my awesome big house when we are traveling: https://www.airbnb.com/rooms/7497695
Hopefully, Bend will get right some of the things that SV and SF get so very, very wrong in terms of NIMBYism that is causing people to move away.
I get that the great outdoors is really the thing to do in Bend, but our children are very small (1 and 3), and we want to be outdoorsie but have to work our way up to it. So I don't know how Bend would work for us. I'm curious how others deal with small kids there.
We used to take our daughter rodelling (sledding) in Austria, for instance. We had lots of fun!
It's certainly more isolated - for some people, that's a big negative. I'm mostly ok with it. Being constantly rained on and seeing gray skies is a far larger drawback.