This is speculation but...the company was founded in 2003....13 years ago and no product out yet...I have an awful feeling Holmes felt desperate, took on more than she could chew in order to compensate for the decade she lost, and now all the shortcut taking is catching up to her....
It's starting to look very ugly for what started out as something overreaching, and I think she will fight even harder to keep the house of cards from falling but pretty much this unicorn will be the first to go in 2016.