Looking at the Zappos office all I can think is "pieces of flair" with respect to the cubicle decorations.
I'm not sure who's working PR as Zappos but that picture[2] cballard[3] linked to is probably not a good corporate message given the sign in the upper left corner.
1) https://news.ycombinator.com/item?id=11239602
2) https://fortunedotcom.files.wordpress.com/2016/03/zap03-15_b...