I don't agree with the complaint.

I would be much happier if more companies actually tried on security, competed on that vector and then bragged to high heaven about their successes. Usually when you hear a company touting it's security, it's snake oil. The companies who are actually putting forth a solid effort to compete on security, and I think Apple has a reasonable claim that they are one of these companies (even if there are nits to pick), have my blessing to brag as much as they can about it. I'm talking multimillion dollar ad campaigns touting their (actual) security advantages versus competitors. Have at it. Donald Trump style. Go wild!

edit: grammar