The more you mine it, the more it costs. They seem to have a concern about a virtual currency that unlike real ones can prevent some "non realistic" transaction behaviours that are not compliant with the real world.
Transactions are never free. And the bigger a system is the more a a transaction costs.
What frightens me is the High Tech business trying to piggy back on a pretty sane currency and want to influence for their personal interests the system in a way that might deserve the economy globally.
Are all High Tech companies sociopaths just caring about nothing but their private benefits built upon other's works?