They are trying so hard to compete with phones they aren't doing anything to improve performance. Back in the day you could buy a new PC every 2 years and get a big performance boost, today that is not so. Get a cheap netbook and put in an SSD and you'll get something that feels more responsive than an i7 machine saddled with a mechanical drive.
No wonder people are not buying PCs. I remember when Tom's hardware used to be interesting but for a long time they have been colonized by this "power efficiency" thing which is really bogus because you can work really hard to power optimize your machine and then some stupid flash ad makes your CPU spin at 100% and it is all for nought. People buy things because of product attributes they can feel, not because of attributes which require careful measurement under controlled conditions