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For the people debating the "If it's bulk email, why not just use Mailchimp?" question, consider the Trello use case: Someone updates a ticket and there are 4 people subscribed for notifications. In that case, it sends the same email to 4 people.

According to the AUP, it's against the rules to send "emails directed to a number of individuals with the same content"

Are we really going to say that someone like Trello should be using Mailchimp for that?

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There is a fine line. As long as it's a notification email, I don't think anybody can have issues. I guess what they resent is BULK emails send through mandrill.

I agree in a practical sense. I doubt Mailchimp has a problem with the case I've described.

I just think the wording of their AUP is too vague. If taken at face value, it invalidates a lot of legitimate use cases. That just means all their customers have to bend that rule a bit, and nobody knows just how far they can bend it. It's a shitty place to be as a customer.

This exactly!

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